Every IT SME should find this important:This small IT business owner is being pursued through the courts by a global behemoth because his company name of over 20 years infringes the branding of one of the behemoth’s products.
While both sides of the dispute have good reason for the use of the brand, according to the Sydney Morning Herald not officially registering his company name as a trade mark is “an oversight he now seriously regrets”.
A small investment then would have saved hundreds of thousands of dollars in legal fees today.
Read more about this story on smh.com.au and get your brand trade marked now here on AIIA.biz.
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